Persian rugs have quietly held their ground in some of the most influential interiors of our time—not just in traditional homes, but on the silver screen, in celebrity residences, and across curated magazine spreads. These woven works of art haven’t just aged well—they’ve adapted, slipping seamlessly into modern interiors while still carrying their rich cultural narrative.

In this article, we’re lifting the curtain on the enduring presence of Persian rugs in pop culture—where they’ve shown up, who’s chosen them, and how they’ve helped shape taste at both the high end of fashion and the practical level of everyday décor.

Owning a handmade Persian rug is like owning a piece of living history. These beautiful, intricate works of art can last for generations—but only with proper care. Whether your rug is an antique heirloom or a new addition to your home, a solid cleaning and maintenance routine is essential to protect your investment and keep it looking vibrant.

In this guide, we’ll cover everything you need to know about Persian rug care, from everyday cleaning tips to long-term maintenance strategies.

Looking to buy a Persian rug for your home? Whether you're shopping online or browsing a rug showroom, investing in an authentic Persian rug is a big decision—and an exciting one. These stunning hand-knotted rugs are not only a beautiful addition to your home décor but also a piece of history and craftsmanship passed down through generations.

But for many first-time buyers, navigating the world of Persian rugs can be overwhelming. From confusing terminology to varying quality levels, there are some common mistakes that can lead to regret—or worse, wasted money.

To help you make the best decision, here are the top 8 mistakes people make when buying Persian rugs, along with expert tips to avoid them.

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Integrating a Persian rug into your modern home decor is a timeless way to add warmth, character, and elegance. Whether you're aiming for a minimalist aesthetic or an eclectic mix, Persian rugs offer versatility that complements various interior styles. In this guide, we'll explore creative ways to incorporate these exquisite pieces into different areas of your home.

When shopping for a rug, one of the most important things to consider is how it’s made. You’ve probably seen terms like “hand-knotted” or “machine-made” – but what do they actually mean? And why does it matter for your home and your wallet?

In this post, we’ll break down the key differences between handmade and machine-made rugs, explain how to tell them apart, and help you decide which one is right for you.

When it comes to decorating your home, a rug is more than just something soft underfoot – it's a centrepiece, a mood-setter, and in the case of handmade rugs, an investment.

You might wonder: why spend more on a handmade rug when machine-made ones look similar at a glance? In this article, we’ll explore why handmade rugs are not only beautiful, but also a smart long-term investment.

Handmade rug weaving is a tradition that’s been passed down for centuries. It’s a craft full of skill, patience, and cultural history. Every rug is carefully handwoven by talented artisans, sometimes taking months or even years to finish, depending on the size and design. The process involves tying thousands of knots using materials like wool, cotton, or silk, which makes the rugs strong and soft. Known for their detailed patterns and bold colours, these rugs use natural dyes that last for generations. Persian rugs aren’t just rugs—they’re works of art. That’s why they’re treasured by collectors and decorators everywhere. With their quality, beauty, and cultural importance, they’re a symbol of true craftsmanship and style.

Did you know that even today, the designs for traditional oriental rugs are still sketched out the old-school way, just paper and pencil? Pretty cool, right? For nomadic rugs or simpler styles, weavers often rely completely on memory, skipping the need for a pattern altogether. The style of the rug can even give you clues about its origin. Depending on how detailed the design is, the rug needs to be knotted at a specific density. Higher knot density means more detail—so those super fine rugs with a million knots per square meter? Yeah, they’re the ones with all the intricate patterns and fancy decorations.
When it comes to oriental rug designs, there are a few different categories. You’ve got the stylized, geometric, and figurative patterns in traditional designs. And in modern styles? Well, the sky’s the limit, they mix in new elements, either blending them with traditional designs or going totally off the beaten path.

Picking the right rug size can make a big difference in how your space looks and feels. But with so many options out there, it can be hard to know where to start. That’s why we’ve put together this simple rug size guide to help you make the right choice. Whether you’re decorating a comfy living room, a roomy dining area, or a welcoming hallway, the right rug can tie everything together and make the space feel just right. We’ll walk you through how to measure your space, explain common rug sizes, and give you tips to match your rug to your furniture setup. Check out our guide to get it right the first time and create a home that’s both stylish and cozy.